How to Choose the Right Squarespace Template for Your Business
When starting a new website, choosing the right template can feel overwhelming. With so many options, how do you know which one will work best for your brand? The right template isn’t just about looks—it should also support your business goals, attract your ideal customers, and be easy to use as your business grows.
If you're feeling stuck, don't worry! This guide will walk you through the key things to consider when picking the perfect Squarespace template for your business.
1. Start with Your Business Goals
Before you pick a template, ask yourself:
✔ What is the main purpose of my website? (Selling products, booking clients, showcasing work, etc.)
✔ What actions do I want visitors to take? (Buy something, fill out a form, schedule a call, etc.)
✔ Do I need any special features? (An online store, blog, portfolio, or event calendar?)
💡 Tip: If you’re a service-based business, choose a template with a strong call-to-action. If you're a creative, go for a design that highlights visuals.
2. Look for a Layout That Fits Your Content
Instead of forcing your content into a design that doesn’t work, choose a template that naturally fits your needs.
E-commerce brands → Need product pages, a checkout system, and strong visuals.
Service-based businesses → Need clear service pages, client testimonials, and an easy way to book.
Creatives (photographers, artists, designers) → Need portfolio sections to showcase work.
Coaches & Consultants → Need a mix of content, calls to action, and blog integration.
💡 Tip: All of my Squarespace templates are designed with specific business types in mind, making it easy to find the perfect match!
3. Prioritize Mobile-Friendly & SEO-Optimized Templates
More than half of website traffic comes from mobile devices, so your template must look great on all screen sizes. Plus, good SEO structure helps your site rank better on Google.
💡 Good news: All of my templates are mobile-optimized and SEO-friendly out of the box!
4. Choose a Template That’s Easy to Customize
You want a site that looks professional—but also feels like your brand. That’s why it’s important to pick a template that’s easy to tweak.
✔ Customizable colors & fonts → Match your brand identity
✔ Drag-and-drop sections → No coding required!
✔ Pre-designed layouts → Save time while still making it your own
💡 With my templates, you get the best of both worlds: A beautiful, strategic website that’s easy to personalize.
5. Get Support When You Need It
One of the biggest frustrations with DIY website building is getting stuck on technical issues. A great template should come with clear instructions and support when you need it.
💡 My templates come with:
✔ A step-by-step guide
✔ Video tutorials (where needed)
✔ Friendly support for template-related questions
Ready to Find Your Perfect Template?
Skip the overwhelm and start with a professionally designed Squarespace template made for your business.
👉 Browse Templates & Get Started Today! Click here
