The Must-Have Pages Every Small Business Website Needs

Your website is your digital storefront—it should do more than just look good. A well-structured site builds trust, guides visitors to take action, and ultimately helps grow your business. But what pages do you actually need?

If you're launching a new site (or updating an old one), make sure you include these essential pages to create a website that works for you, not against you.

1. Home Page – Make a Strong First Impression

Your homepage is the first thing visitors see, so it needs to grab attention and communicate your brand message clearly.

✔ A clear, engaging headline
✔ A short description of what you offer
✔ A strong call-to-action (CTA) (like "Book a Call" or "Shop Now")
✔ High-quality images that reflect your brand

💡 Tip: My templates include strategic homepage layouts designed to convert visitors into customers!

2. About Page – Build Trust & Connection

People want to know who they’re buying from. A great About page shares your brand story and builds credibility.

✔ A short bio or brand story
✔ Your mission & values
✔ A photo of you or your team (people love faces!)
✔ A CTA to explore your services or contact you

💡 Not sure how to write this? My templates include well-structured About pages that make it easy!

3. Services or Products Page – What Do You Offer?

Make it easy for potential clients to understand your offerings at a glance.

✔ Clear descriptions of your services or products
✔ Pricing information (if applicable)
✔ A way to book, inquire, or purchase

💡 My templates come with beautifully designed product & service pages that do the selling for you.

4. Contact Page – Make It Easy to Reach You

Don’t make visitors hunt for your contact info! A good contact page includes:

✔ A simple contact form
✔ Your email & business phone (if needed)
✔ Links to social media

💡 My templates include easy-to-use contact forms, so customers can reach you hassle-free.

5. Blog (Optional, But Powerful!)

A blog isn’t just for sharing ideas—it helps attract new visitors to your site.

✔ Share helpful content related to your business
✔ Improve SEO so your site ranks higher on Google
✔ Position yourself as an expert in your industry

💡 Good news: My templates include built-in blog pages, ready for you to start posting!

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